Reputation Management & Marketing
In any business, reputation is everything. That is especially true in today’s world, when bad news and good news tend to travel at the speed of light. All it takes is for something negative to be posted about your business and you will have to clean up after that problem for quite some time. The opposite is also true, as positive aspects about your business that are promoted on the Internet can help to build it in unimaginable ways. What is reputation management and how can you use this to your benefit?
In essence, reputation management is the process that is done in order to track the reputation of your company. This would include looking at any opinions that were posted about you and your services online as well as the actions that were taken as a result of those postings. It also has to do with tracking the actions of your business as well and what you are doing on the Internet to ensure that your reputation is one that you can be proud of.
Defining reputation management would also require that we mention there are several ways for you to build a positive reputation, and we can handle that for you. In fact, we use the 4R concept of building and maintaining the reputation of your business online. Here is an overview of how that concept works.
Reputation – your reputation is the most important part of your online business. In order to define your reputation and to ensure that it is positive, we promote you through various online resources to help build your reputation and to monitor it. This is not only to ensure that no negative aspects affect it, it is also to ensure that it is positive.
Reach – One of the more important things to consider when marketing online is your reach. The larger your reach, the more prospects you are going to be able to affect with your message. This is not only beneficial for those that are marketing to a worldwide audience, it is also important for those who have a local business. If you are able to reach the proper individuals with your message, your business will grow.
Resell – Yet another aspect of your online business that should be considered is your ability to resell to your existing customers. It is estimated that 80% of your business is going to come from 20% of your customers. Although a lot of emphasis is placed on finding new customers, do not ignore your old customers in the process.
Referrals – Although most people tend to focus on search engine optimization and getting their website listed for keywords, it is also important to ensure you are getting referral traffic. When somebody gives a referral for your business, you are getting warm traffic to your website that is much more likely to take advantage of what you have to offer.
We offer the reputation management that you need to ensure that your business is growing steadily. By building the positive parts of your business and heading off any negative information that can be found online, we help you to be the only choice in the eyes of your customers.