(SEM) Search Engine Marketing: (PPC) Pay Per Click & Retargeting
If you have an online business, regardless of whether you are trying to get traffic to your local business or if you work strictly on the Internet, there are many things to be considered that will help you to be successful. Of course, without marketing, nothing is going to happen. When you want to take your marketing efforts to the next level, we can help with search engine marketing (SEM), pay per click (PPC) and something that known as retargeting.
Search engine marketing is something that takes in anything that can be done on the search engines to bring traffic to your website. In some cases, it is organic search engine optimization and having your website listed in the free listings on the search engines. This is something that should be incorporated in any good marketing plan and we can help you to choose your keywords and to get your website to the top of the search engines were it will be recognized.
Although search engine optimization is effective, you should also consider the possibility of paying for some traffic to your website. This is PPC marketing and it is done in an auction style on the major search engines, including Google, Yahoo! and Bing. The benefits of PPC marketing is the fact that it can offer you traffic very quickly and the amount of traffic that you receive will vary, depending upon your budget. There are many factors that can help determine how much you pay for your PPC marketing efforts and we can help to put the factors in place tha will reduce your bids as much as possible. We also hope you to track and target your PPC ads properly so that you are not wasting money.
Retargeting is also something that goes right along with PPC and SEM marketing. The statistics show that approximately 2% of all visitors to your website are going to place an order on the first visit. That is all a lot of visitors that leave your website with the possibility of never returning again. When you use retargeting properly, it helps to put your ad in front of individuals who have visited your website in the past. This makes it more likely for them to make a purchase.
In addition, retargeting can recognize what the website visitor was doing when they visited your web property. As an example, if you own a clothing website and they were looking at shoes, you can target them specifically with shoe ads when they are visiting other websites online. It is a very powerful way for you to increase your success.
We can help you to be effective in using this type of marketing for your online business. As we continue to fine-tune your ads and what people see on the PPC listings, you will find that you are getting a higher quality of traffic and that they are taking advantage of your services more and more frequently.