Social Media is one of the most cost-effective ways to connect with your customers, to keep your business in front of them in relevant ways. Social media tools make it easy for word of mouth marketing to help your business take off quickly and efficiently.
Success with this strategy involves building your business presence on social sites like Facebook and Twitter as well as publishing content on your site that engages your customers and encourages them to take action and to spread the word to their contacts as well.
Just a few benefits of having a Social Media strategy in place:
- Build brand awareness and loyalty.
- Relate with your customers and prospects in a way that is meaningful to them.
- Gather market research quickly and easily.
- Display your expert status online.
- Enhance your customer support efforts.
The Social Media Factor: What is Social Media?
“Social Media” is a red-hot buzz phrase in case you haven’t heard. It’s one of the biggest trends to ever hit the internet. Websites such as Facebook, Twitter, Google+, and LinkedIn combined have billions of users and many of them login every single day. Most importantly, your customers are using Social media as well and they expect that your business is in the social loop too!
Social media does not stop at simply publishing information; the real goal is to get people involved. As a local business owner, you want to get reactions and comments from your audience on the information you publish – this is powerful for many reasons. You can look at it as “starting a conversation” on the internet as opposed to “delivering a speech” on the internet.
Social media is perceived as the glue that holds people together in an online community; not only with text, but also images, videos, and other types of online media.
As you’ve probably noticed, social media constantly changes year after year. The good news is that people are embracing it and moving right along with it every time it changes. Even people who are 50+ in age are jumping into social media at staggering rates.
Therefore, as a small business owner, most of your customers and prospects are using it, so it’s time to reach them through this amazing marketing channel that is already made for you.
There are approximately 2 billion internet users in the world and at least 50% of them use social networks.
The most popular social media sites that you can take advantage of include but not limited to:
Your business can easily communicate with your prospects through social networks and convert them into long-term customers. Your audience can get information on your new products, as well as give feedback on products and services they’ve purchased from you.
When it comes to attracting new customers and prospects, social media must be a part of the plan if you want to grow and expand your local customer reach.